You Must Create – YMC – A/W 2016

Posted on May 10, 2016 by jennifer tilley

In 1995, Fraser Moss and Jimmy Collins borrowed industrial designer Raymond Loewy’s slogan, ‘You must create’, in order to name their nascent clothing company.  YMC, as the company swiftly came to be known, took initial inspiration from work wear, the football terraces of the early 80s, the and American and British military wear. From the […]